Para uma Teoria do Cliché
Palavras-chave:
Cliché, Cinema, Gestalt, Semiotics, StylisticsResumo
We call cliché an image whose shape is repeated and therefore becomes recognizable. Films live upon clichés and create clichés — simple images that are easily retained. Clichés are essential forms of perception and cognition, like gestalt. The cliché is a mixture of an image, an idea and an emotion.
The aim of this essay is to research and define what is a cliché and also to demonstrate its importance inside the process of film semiotics. Could we say that a cliché is a visual sign? This theory presents the hypothesis that — for cognition reasons — cliché is the embryo of a cultural sign, which could be developed inside a semiotic theory of film.
Downloads
Publicado
Como Citar
Edição
Secção
Licença
Este trabalho encontra-se publicado com a Licença Internacional Creative Commons Atribuição 4.0.